What would you say to someone who asked about … Product managers have a tough job. Is there a piece of one version you prefer over the other? If you have a product, someone else out there is offering something similar. Asking this question lets you know where you should be focusing your efforts to make your customers as happy as possible. Discover how to leverage human insight at every stage of your product development life cycle. First, I want to thank you … Which features, if any, do you find the most/least useful. While you may have thought about sending out a survey, we bet you’ve run into many of the same questions other small business owners wonder about, like “Which questions should I even ask?” and “How do I get people to actually answer them?”. And for good reason. Your product really isn’t that useful. If it’s negative, then that makes this whole survey even more important. Knowing where in the market your product falls, or at least how your customers see it, can unveil some really useful insights. We’ve made a list of some of our favorite product survey questions to help you conduct product research that’ll make a difference to your company. Often during this phase, you’ll have two (or more) working concepts that your users could test. 20. So you’ve reached a milestone. What brands do you turn to in order to complete _____? You might even be surprised to learn your customers use your product totally differently to how you imagined. Knowing your customer is the difference between a launch that rocks or a launch that flops. If you need to pivot, then you won’t have wasted time and engineering resources in the development process. This will help with new products and features down the road. Now imagine how popular it could be if you focused on that problem as much as the others. Pricing; Free Trial. 10 min read. Deep dives spanning the customer lifecycle. Save this question for the end of your survey. Home / Customer Interviews / 5 Excellent Questions Product Managers Should Ask Customers (Updated with 5 More) Previous Next. But do you really know what problem is being solved here? In this stage of development, you’re looking to better understand your customers. The process of building customer-centric products and experiences is easier said than done. If you spend your sales appointments giving a lecture about your product and how great it is, you are using a presentation style that will cost you a lot of sales. You’d love to know what your customers are thinking, but where do you begin? Asking the right way and keeping a strategy in mind will help you get the most out of your customer feedback questions. Easy: You ask them. According to VentureBeat, the top 20% of marketers are more likely to base their decisions on test results and data. So here are 100 questions that you can ask. Plus, it can help you with the creation and design of what you’re making—so companies really shouldn’t forget the importance of product research. Here are fifteen questions you need to ask the next time you survey your customers for their feedback: 1. However, putting off asking your customers the right product questions during usability testing, customer interviews, and discovery conversations can create more problems for the entire team, wasted time, and unnecessary dollars spent. Product Questions to Ask Throughout Your Product Development Life Cycle Your Net Promoter Score lets you know how your customers are talking about your product to others. The Top 10 Questions Your Customers Ask. They invest in optimization and care about the experiences they leave their customers with. Well, then it might be time to build some premium features to generate more revenue. Finally, let your customers know their feedback will be used. Playlists. Sometimes the best questions to ask for product development are the easiest to answer, too, as many customers aren’t shy about voicing their concerns. 19. Whether you want to analyze your data in a Google Sheets spreadsheet, connect your answers through Hubspot or automate responses and communications with Mailchimp, Typeform’s got you covered. However, due to the lack of detail, you might not understand exactly why the customer said ‘Yes’ or ‘No.’ It can be a useful customer satisfaction survey question to … Did we meet your expectations? Once you’ve gathered your answers and given them a proper read, get back to the people who responded and let them know what the future holds. C) Not disappointed. Here are 10 game-changing questions you should be asking your customers right now. Mostly, because a job interview is stressful enough. Dear reader, every now and then a blog article of mine will blow up. But you’re wondering, “what questions to ask in customer feedback session?” Asking the right questions can be game-changing for your business. Looking around this prototype, what do you think it’s for? You just need to ask the right product questions throughout the development cycle to better understand their needs. Guides. Simply put, a product survey is a tool that a company can use to learn what their users think about their products. You want your readers to have time to think about the product by asking them the previous questions first. So by asking this as a final question, everyone responding to your survey should have your product, and their experience with it, clear and fresh in their mind. If it’s too expensive, then imagine all the potential sales you’ve lost by just pricing out some of the more value-focused people. How often do you use the product/service you purchased? Some of the below questions can help with that too. Often times, you won’t have an idea or an endpoint in mind, and that’s ok. Once you’ve come closer to deciding a problem-solution, you’ll want to make sure your hunch resonates with your target market. Ask quality questions and your prospect will build up the view that you are really taking the time to listen to them and to gain a thorough understanding about where they’re at. What do you like most about our product/service? Sometimes the toughest part of getting customer feedback is knowing what information to collect and what questions to ask your customer. Customer feedback questions to ask on a web page. This question helps you focus in on marketing channels that bring in the most customers. Just pick the questions you need to have answered now, and launch another survey down the road if you have more to ask. This question could even reveal small things that you hadn’t considered that could be implemented relatively quickly. You probably don’t want to include every survey question from the list above. Your product might work well for seasoned users—but what about your new sign-ups? Kirk that said, “Risk is our business.” And he was right. A much more effective approach is to ask questions that draw your prospect out. Scale human insights across all your teams, Get feedback on any experience with custom test creation, Get quick answers to critical product development questions, Get fast feedback on marketing campaigns, messages, and creatives, Share key insights across your organization, Join our weekly demo and learn how human insight drives better experiences. And finding new people to sell your product to can be difficult, so why not get your existing customers to help you out? When you ask the right questions in the right way, you can end up getting your prospects to do all the selling for you. It can tell you how to market your product in the right way, to the right people. It might also open your eyes to unique use cases you may not have been aware of. It’s that simple. 5 Excellent Questions Product Managers Should Ask Customers (Updated with 5 More) Updated as of November 24th, 2019. You want your readers to have time to think about the product by asking them the previous questions first. Let your customers take some time with your product and get to know it a bit better before judging it against your competitors. You’ll also be able to settle internal disputes with designers by letting users make your case for you. How could we improve our product to better meet your needs? Is it great online reputation? Customer service insights, organized by theme. Remember, your prospects need a good listening too not a good talking too! Imagine if your existing product is being used for something you weren’t aware of. But in order for your focus group to be successful and worthwhile, you need to ask your customers the right questions. And yet, it is important to keep in mind the sort of inquiries you could make about a future position. For some extra inspiration, check out our product research survey template and product feedback survey template. This will make the following questions even more useful—you can see which products are making people happy, which ones aren’t, and which products your most dedicated customers are using. You could start with a minimum viable product and ask customers for feedback in phase two. Your users use your product because it solves a problem for them. 7 Product Feedback Survey Questions to Ask your Customers 1. And at what cost are they no longer willing to pay? Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth. Latest Articles; Popular; Growth; Customer Service; Culture; Product; 23 Customer Service Interview Questions (+ Interview Tips) … Maybe a small feature, one you perhaps added as an afterthought, is what’s keeping people with you. What do you like about how you do it now? So plan ahead, find out the key pieces of information you want from your customers, and craft your survey around that plan. This will help you quickly figure out whether or not you’re on the right track. This is where interactive prototypes really come in handy, as you can watch users explore around your product as they naturally would. So consider simplifying certain parts of the product, or offering video tutorials or helpful hints throughout. Learn why testing mobile experiences is critical to great customer experience (CX), and get actionable tips and use cases. You want to know how you stack up. Companies often spend a lot of time and put money into a new product, to find that their customers have no use for it. Hint: Send such customer satisfaction survey somewhere between two weeks and one month from the purchase. Asking this is a great way to find potential new users for your product—maybe even a whole group of people you had never even considered as being your audience. So let them know they’ve been heard, and tell them the changes you’ll be making. Great marketers are the ones who ask questions and they talk to their customers to find the answers. If no one is using one of your core features, then that should raise a red flag! Asking this question could unearth aspects of your product that need a bit of fixing up. Ask too few questions and your prospect will view you as just paying lip service to them. How would you rate your interaction with our employees? 6. Instead, they ask 3 questions frequently, hoping to get an answer to the big one. Ensuring that the product your designing from visual design, user flows, navigation, copy, and more are all tightly connected pieces of the overall customer experience. You’ve validated your product ideas, and you’re moving on to development. You can use variations of this “ultimate question” to gauge satisfaction with your solution and then ask follow-up questions. What other jobs would you like to do here? 2. Try a few of these questions with customers or prospects during your next interviews. We've got your back. Let’s not beat around the bush. Running a product survey but don't know what to ask? How disappointed would you be if {product name} no longer existed tomorrow? There are lots of ways to run a survey and even more ways to use the information you’ve learned. Which of these two versions makes more sense to you? Customer Service . It could even open a path for future products or features. B) Somewhat disappointed. In general, you want a web page to be attractive, intuitive, and helpful for customers. You are usually wondering about a certain kind of Product Management interview questions: the ones they will ask you. D) Not applicable. How likely are you to recommend this product to others? If your customers are talking trash about you, or if they’re thinking about leaving you, then you really, really need this feedback. What other types of people could find our product useful? Keep an eye out for the things your users aren’t doing, as well. Just knowing yes or no is incredibly valuable information. Product/Service Questions to Ask. 1) How did you hear about us? Important to remember here—if you’re asking your existing customers this question, then you’re only speaking to the people who you know can afford your product. How much would you pay for something that _____? So they’re always useful. How much value are your customers extracting from your product or service? What are the challenges you encounter when doing _____? Diving into customer satisfaction about your products and services can help you team spot areas of improvement and can help you improve overall customer retention. A) Very disappointed. A great way to uncover product insight is to determine which is better (or more viable) through a test that compares two different options. What features do they find irreplaceable? (multiple choice) 7. When you’re in business, you need to understand your customer. By clicking "REQUEST TRIAL" I agree to the Privacy Policy and Terms of Use. Twenty Questions to Ask Your Customers. Would something like _____ make your life easier? Your customers know better than anyone how useful your product is. Let’s take a look at some example product survey questions to ask customers about your product: How would you compare our products to our competitors’? With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. (open-text) 8. Questions to ask your customers All these questions, without exception, should be followed up with another question — “why?” Most people will give you the answer they think you want to hear which doesn’t help you. 7 questions your customers ask, and how your website must answer All customers have questions about your company and its offerings -- whether they know it or not. You need to ask the right customer feedback questions to find out. In just two hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect. If you have customer relations or service team, your company might already have a team perfectly positioned to ask questions like this. 5 Questions to Ask Your Customers. Of course, customers don’t ask this openly. Is it a savvy salesman? One of our team members will be in touch shortly. Working a discovery interview into your current process allows you to uncover what your target market likes or dislikes about a specific experience, product, or activity. 15. Product teams innately care about user experience, but sometimes don’t involve their actual customers until a project is in its final product development stages before launch. The hiring manager might ask this question to see what procedures you have to keep yourself and the customer from becoming overly emotional. 10 Essential Questions to Ask Before Launching Your Product Here are the top 10 fundamental questions that you and your product launch team must answer to assure a great new product … That’s why it’s imperative that you increase your exposure hours with customers—time spent seeing, hearing, and talking with them. But how do you know what customers want? They’re giving up their time to help improve your product—so don’t let it go to waste. While it’s useful to find out what your customers enjoy about your product, some of the most important information you can gather is what customers dislike. Your customers know better than anyone how useful your product is. New year, new updates—learn more at our January 2021 Product Release webinar, Testing at every stage of development: the best ways to get insights from discovery to post-launch [eBook], Test first, code second: a webinar for product managers, How important is customer feedback and validation to product managers? These questions are usually open-ended questions aimed at setting the tone for the focus group. Improving your customer’s satisfaction means knowing what customers want from your business. If you had a magic wand, how would you change this? Learning about how the customer uses your product on a practical level can give you insight into the most important features that you offer. 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